Pampered Chef
Summer Sales Strategy
This summer, Pampered Chef wanted to run a series of sales to move excess inventory on some of our items that won't be impacted as hard by future tariffs. So my AD partner and I got to work aligning on the copy hierarchy, look and feel, and branding the sale with a fun, flashy title.
Our cohesive L&F and firecracker copy ended up delivering major results.
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Promotional sales of Cup Slicer exceeded forecast by almost double: 19,695 against an incremental forecast of 10,557.
The Frozen Drink Maker Family Set promotion also outperformed forecast by over double, selling over 2,000 sets, which is over 8,000 individual Frozen Drink Makers. For June, we ended up selling over 20,722 individual units.
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With strategic positioning and some spark in the storytelling, we turned a tactical inventory move into a standout summer sales moment.
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After the success of the June sales, Pampered Chef asked us to keep the momentum going for additional promotions throughout the summer. I developed a simple, repeatable copy strategy we could apply not only to this summer’s sales, but to future campaigns as well.
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Below is the copy strategy doc. By branding each sale with a clear title, leading with the value, and anchoring the visual with the product name, I created a straightforward framework we can use again and again.​​​
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Here's how this strategy comes to life.
Is this the sexiest writing in the world? Nope. But hey, not all copy needs to be.
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What matters is that the message is clear, supported by strong copy hierarchy and compelling visuals. This strategy has proven effective, and thanks to the copy doc, every writer on my team can easily step in and create consistent, on-brand messaging for upcoming sales.
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It's simple, it's repeatable, and it gets results.
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Mystery Box Sale
Tariff uncertainty and market volatility have made 2025 difficult for many companies, and Pampered Chef is no exception.
We saw an opportunity to increase revenue and reduce excess inventory by activating a limited-time Mystery Box, with a smaller "Little Surprise" box at $50 a box and a larger "Big Surprise" box at $100 a box, and achieved sales results that exceeded our initial forecast.
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Against initial estimate of 2,000 units for Little Surprise and 1,000 units for Big Surprise, 1,612 units of Little Surprise sold (81%) and 1,591 of Big Surprise sold (159%).
The net total of Mystery Boxes sold exceeded the unit forecast by 7%, with 3,203 boxes sold versus 3,000 projected, marking a major win for the business.
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My art director partner and I developed the messaging strategy and overall look and feel for the promotion. I also wrote the product description page for the Mystery Boxes on Pampered Chef’s website.
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This collaborative effort helped create a clear, compelling campaign that drove excitement and sales from start to finish.​​