Cedar Fair Amusement Parks
Tricks & Treats Radio Ad
Cedar Fair Entertainment Company (which recently merged with Six Flags) owns multiple amusement parks throughout the U.S. and Canada. They asked us to create a family-friendly Halloween ad for their Tricks & Treats event, held across their various parks and franchises. So, I went straight to my cauldron and started brewing up some creepy-crawly copy.
Here's the radio ad I wrote and directed. We ended up recording 16 tracks of 0:30 and 0:15 ads to be played throughout the various Cedar Fair park markets. For the sake of keeping it simple, here are the ads for Kings Island that aired in the greater Cleveland area.
Tricks and Treats Radio Scripts
SCRIPT 1 (:30)
[Upbeat Halloween music plays under VO.]
VO: Come join the family-friendly Halloween fun of Tricks and Treats at Kings Island, Saturdays and Sundays from September twenty-second through November third.
[Ambient park noise is added while Halloween music still plays.]
There’s fun and fear galore in store, with costume contests, shows, and trick-or-treating for your little ghouls and goblins.
[SFX of roller coaster and people screaming delightfully]
Plus, haunted thrills on our ghostly coasters for your family's witches and daredevils.
So don’t wait till witching hour! Creepy crawl your way to Tricks and Treats at Kings Island.
Buy your Gold Pass today at visit Kings Island dot com for unlimited visits now through 2025.
SCRIPT 2 (:15)
[Upbeat Halloween music plays under VO.]
VO: Tricks and Treats at Kings Island is your home for family-friendly Halloween fun this fall!
From September twenty- second through November third, enjoy costume contests, spooky shows, rides and more.
Go to visit Kings Island dot com and get a Gold Pass for unlimited visits through 2025.