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California Lottery

Our client California Lottery's tag line for Scratchers is "A Little Play Can Make Your Day". While we've helped them pivot to being more of an entertainment brand than just a state lottery, a lot of their POS tactics were feeling a little less than playful.

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We wanted to give Lotttery's target audience of grocery shoppers and convenience store patrons some fresh touch points and innovative tactics to help refresh the brand tag line's promise. Here are some ways we updated Lottery's POS "toolbox" while highlighting the fun of playing Scratchers.

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Supermarket Tactics​

Exterior signage to generate awareness of "Little Play" moments available inside the store.

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Grocery touch points on carts, baskets, and checkout.

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C-Store/Liquor Store/Gas Station Tactics

At the pump POS

Owning the windows and door signs

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Floor graphics

Contextual play moments

Credits

Copy by me at TMA/Alcone

AD by Nick Rooth & Mel Matos

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