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California Lottery
Featured Game POS

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When there is a particular Scratchers game the Lottery wants to drive players towards purchasing, we like to create special POS headlines and assets to help bring awareness and excitement. 

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Here are a few examples of some playful brand moments we created for the Wild Cherries and Cloud 9 Scratchers Featured Games.

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We created some sweet door clings with cherry-filled headlines and cherry facts for the Wild Cheeries Scratchers. These were placed over cherry flavored or cherry colored drinks to really drive the cheery theme home.

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Wild Cherries gif for social

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The copy really had a chance to soar with the register topper and sunglasses display topper we created for Cloud 9 Scratchers.

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