46% of couples that stream content together have one person watching their TV shows ahead of the other.
This form of “cheating” can lead to hurt feelings or even worse- breakups.
To prevent more couples from falling victim to temptation, we created a campaign with a simple, yet straightforward message: Don’t Sideflix.
We launched with OOHs calling attention to this societal dilemma.
Then Netflix went to the scene of the crime: their own platform.
We created a login screen that requires both partners to put in a password together to watch a show. This way, no one can watch ahead.
We also launched social ads to bring awareness to the dangers of Sideflixing.
To complete the campaign, we created a TikTok and radio ad featuring Sally Bingebuster, an Anti-Sideflixing advocate desperate to keep couples, friends and families together.
Sally warns about the consequences of watching ahead, and issues an admonition to partners: Don't Sideflix.
Copy by me
AD by Jimmy Barrett