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Drop The Rope
Frangelico is a hazelnut liqueur that no one really knows much about.
But the origins of Frangelico date back over 300 years to legends about monks distilling it in the Piedmont region of Italy. The brand is so tied to this, they made their bottle in the shape of a monk.
We decided to lean into the history of Frangelico and created a myth around the mischievous monk who first distilled this hazelnut liqueur. We're changing Frangelico's reputation from a dusty bottle in your grandma's liquor cabinet, to a fun, nutty liquor that allows you to mix things up, let loose, and drop the rope.
Copy by me
AD by Emma Bers
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